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Shawya is a fast-growing ingredient-centric and technology-based skincare company in China that focuses on clean, natural and personalized beauty
Founded in 2012, Shawya is a fast-growing ingredient-centric and technology-based skincare company in China that provides clinical, natural, high-integrity and customized formulations to young consumers at mass market prices. It has four brands: EVM (clinical), Genuine Namir (natural), Whiteasy (whitening) and LPE (dermatology). Many of its products are ranked top 10 in their respective product categories across major sales channels. Its brand positioning is based on the philosophy of creating beauty products which promote long-term skin health without the use of harmful ingredients to the skin.